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We design Social Technical apparel for the extrovert in everyone. All products are hand sewn in California. The pioneering, rebellious, and free-thinking “Cowboy” culture of California inspires our lives, our sense of humor, and our product. Our goal is to spark conversation and bring people together. California Cowboy’s product design is driven by our celebration of the outdoors and social experience: getting out of the water after a surf, hitting happy hour, or heading from the slopes to “Après Ski.” We’re social, active, and optimistic. Break the ice, and mix it into cocktails. We use style to bring the world together. California Cowboy innovated the Aloha shirt. Our built in towel made of our custom developed proprietary terry cloth and bottle pocket are just the beginning! We designed the first ever Après-Ski shirt. Includes a bottle pocket, thermal lining, and luxury Japanese and Portuguese flannel.

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